The Dragonfly House is one of those great organizations you wish did not have to exist, but are so thankful they do. The ladies there, along with their partner organizations, just do amazing work. We're so impressed by what they do, and honored that we were called upon to create the re-design of their website.
When starting any project, we at Clifton Lawson Media become completely engulfed with information about the business we're designing for. In this case, we were looking at the previous website's content, along with marketing and media materials that were made available to us. We had to learn not just about The Dragonfly House, but also about child abuse and prevention efforts. The statistics are horrifying.
Nearly 700,000 children are abused in the U.S annually. Let that sink in. Almost three quarters of a MILLION children are abused EACH YEAR.
The youngest children were most vulnerable to maltreatment. Their studies show that children in the first year of their life had the highest rate of victimization of 24.2 per 1,000 children in the national population of the same age. Newborns. This is madness.
About four out of five abusers are the victims’ parents. A parent of the child victim was the perpetrator in 78.1% of substantiated cases of child maltreatment. So, so sad.
I don't want to linger on the statistics, but there are more out there if you are interested. Suffice to say, children need an advocate to help pull them out of that life, and many cities and states have their own. Davie, Yadkin, Davidson and surrounding counties can count on The Dragonfly House to be their CAC answer.
Clifton Lawson Media was asked to design a new website that would accomplish a few things.
1. Just look better and fresher. The old design was quite dated, and wasn't very interactive. We designed The Dragonfly House a website that had much more impact, starting with the first element, a full width image slider. It's an element that looks great across all devices, from a large desktop to a laptop, as well as an iPad or iPhone. We also added a little whimsy to the site with some hand-drawn chalk borders, along with some fun but future-proof fonts.
2. Events. On their previous website, events had very low visibility. It was important for them to showcase past and future events, because they are a huge driver of both awareness and funding. We decided to give the events a blog format, with a revolving showcase on the homepage as the second major element. The event pages themselves are easy to follow, and also allow users to see related and recent events, plus gives them the ability to share on their social media channels.
3. Hand in Hand. This is their capital campaign for a brand new facility to be built in Mocksville. The project broke ground on April 10th of this year, and had a fantastic turn out of supporters. This new facility will allow them to better serve even more children and families, and just keep doing what they do, but in a way that is better suited to providing comfort that these hurting children need. The goal was to provide a "call to action" on the website, thus making it easier for people to donate.
If you'd like to give to Hand in Hand, you can do so here.
Out of all the websites I've designed, this is the one I'm most proud of. It's a great looking website, sure. But it's just so nice to have been a part of something that is changing lives. You can check out their website by going to http://www.thedragonflyhouse.com - thanks for looking!